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Posted on 25th Feb 2011 @ 3:45 PM

November 9, 2010 -- Ormond Beach, FL -- Polaroid Eyewear is recognized as one of the best when it comes to innovative lens technology and fashion-forward trends. With a track record that stretches back to the early 20^th century when Edwin Land invented the world’s first synthetic polarized lens, Polaroid still leads the world in this ever-advancing technology and has been instrumental in pushing sunglasses to the forefront of the high fashion industry today.

Now all that expertise and creativity has been brought together in a Polaroid Eyewear exclusive – the Best Under the Sun Collection. This heritage range of sunglasses re-creates some of Polaroid’s most iconic designs from the 1930s to the 1980s. It is chic throwback design combined with Polaroid’s top of the line lens technology.

“This amazing range says everything about Polaroid and the brand’s achievements in driving forward lens technology and sunglass design since the company first came into the market in 1937,” said Jerry Dreifuss, Global Marketing Manager at Polaroid Eyewear. “Polaroid has a hugely impressive design heritage, unmatched in the global sunglass market. We always look to combine fashionable design with a high quality, technically excellent product and the Best Under the Sun Collection is the culmination of all our expertise and experience.”

The Best Under the Sun Collection is made up of ten frame designs drawn from Polaroid’s archives dating from the 1930s to the 1980s. Each design has been selected as an iconic representation of that particular decade and recreated with all the meticulous detail of the original. Every style tells it own story, reflecting the keynote fashions of the time.

“For the 1930s style, Swing, with its rounded, soft-colored frame is reminiscent of the sophisticated Fred & Ginger top hat and tails glamour fashion of the day”, explains Beat Christ, Global Design Manager of Polaroid Eyewear. “Forties frames show the first radical development of the classic Polaroid teardrop lens shapes in Victory, a tough, functional design that has truly stood the test of time. Moving onto the 1950s, the height of showbiz style is showcased with Marilyn and Broadway – two beautiful cat eye frames. The lazy days of 1967’s Summer of Love are here again with the generous frames and graduated lenses of Memphis while it’s all change to the vivid styling for the 1970s collection of three designs, Donna, Flower and Rebel. The Best Under the Sun Collection is completed with two designs that shout the 1980s look-at-me styling – big frames in strong colors.”

So whether you are too young to remember the originals or old enough to be nostalgic about them, it’s all here in this fabulous Collection for today’s retro-loving consumers!

For further information on Polaroid Eyewear’s Best Under the Sun collection, please contact Rachel Scholan, North American Marketing and Product Manager at marketing@polaroideyewear.com or visit us online at http://polaroid-eyewearstore.com/ or www.polaroidsunglasses1937.com

About Polaroid Eyewear

Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames and licensed sunglass brands around the world. Polaroid Eyewear has a worldwide exclusive license for the Polaroid brand with PLR IP Holdings, LLC, the owner of the Polaroid brand. Demand for polarizing eyewear is rising steadily as more and more consumers come to realize the benefits of glare-free vision. Polaroid Eyewear has offices in the US, UK, Switzerland, Italy, Sweden, Russia, China and the Netherlands, as well as a comprehensive network of distribution partners around the globe. 

Polaroid Eyewear is part of the global StyleMark group which, additionally to the brand Polaroid, also markets brands such as Hello Kitty, Jones of New York, Disney, Panama Jack and Revlon.

For more information: www.polaroideyewear.com

About Polaroid

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands. The Polaroid story began more than seventy years ago with polarized sunglasses, evolved into instant film, cameras, and camera accessories, as well as a full range of consumer electronics categories. Polaroid and Polaroid Pixel are trademarks of PLR IP Holdings, LLC used under license. For more information about Polaroid: www.Polaroid.com.